Companies grow, expand, and evolve over time with a logo or brand which defines who they are
and sometimes portray what they do. They should be simple, clear, and memorable to be effective
and recognized. Logos can be typographic, have a graphic image or picture or both. Logos need to be strong in black and white and color will only enhance their design. As time passes, logos can be revisited to update and provide a "face lift" to a company to stay competitive and ahead of their competition.
The important thing to know about logos are they need to be remembered and leave an indelible impression with their audience. Logos should be proportional to the quality of product and service of the company so that like an old friend, your brand can be kept close over time.