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Search Engine Optimization (SEO) Overview

What is SEO?

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym "SEOs" can refer to "Search Engine Optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

On-site Optimization

On-site optimization is one of the very first step of SEO which should be done. Proper On-site optimization is changing portions of your page code so that your website can rank well in a search engines plus it also increase the overall readability of your website for your visitors. On-Site optimization include rewording the page title, meta keywords, meta description, using important html tags (H1, strong tag, using italics where needed, etc), LSI, link optimization, page keywords, and image optimization. There are also other page factors that need to be optimized depending on how the pages are constructed. The higher the competition for a search term, the more you need your web pages optimized.

Off-site Optimization

Off-site optimization is basically making your website popular in the search engines. You can think of this as on line PR for your website. There is an art to making your website popular and if not done correctly can hurt your website or even get it banned. The techniques used to making a website popular include, reciprocal linking, three-way linking, article submission, tagging, social book marking, question/answer participation, classifieds postings, press release, blogging, forum posting, blog comments, social media on facebook, twitter, technorati, stumbleupon, digg, local places advertising on Google/Yahoo/Bing and many other techniques...

IMPORTANT: If these techniques re not implemented correctly your website will get penalized or even banned so make sure you choose an experienced company. Call us today at 888-303-3363 to discuss your web marketing goals.